5 Tactics For Generating Traffic From Viral Videos
Video marketing can be a blessing and curse. Most internet marketers know how the process works but reach difficulties when it comes to creating the video.
It doesn’t have to be that hard though. With a few easy-to-use tools you can be creating your own videos in no time. These five simple strategies will ensure that you not only create a video that will increase your traffic, but which will go viral while you watch your revenues soar.
Tip #1 - The Subject Of Your Video
The first step - before you create anything - is to decide what topic you’re going to cover in the video. Getting your video to go viral can be as simple as choosing a particularly controversial topic. Although, it’s not necessary to spout propaganda. Simply choosing a topic and stating your opinion in no nonsense terms will generate arguments on the topic. Strong feelings for or against your topic can encourage those who support it or who hate it to not only respond to your video but to share it with others.
Tip #2 - How to Create Your Video
Making a video that will generate traffic doesn’t take a performance arts degree. A simple screen capture video, showing how to do something, demoing a product you’re promoting or walking the viewer through a PowerPoint presentation are all effective techniques. For those with budgetary concerns, free programs like Camstudio or the trial download of Camtasia are simple ways to get started. Both of these will help you to create a video with no added expense.
* Camstudio - http://camstudio.org
* Camtasia - http://www.techsmith.com/camtasia
Fire up the video software and hit record, then simply record yourself going through the subject you’re covering. And remember to keep it short and sweet. People are much more likely to sit through a 2 minute video than a 10 minute opus.
Tip #3 - Posting Your video
Posting your video on YouTube is a no-brainer given their tremendous market size. Sites like Google Video, Vimeo, Metacafe, Revver and Stickam are video sharing sites that are also quite popular and which should be taken into consideration when you are thinking of uploading your video.
Tip #4 - How to Promote Your Video
The next step is to get the word out about your video. There are several ways to do this, including:
- Facebook
- Twitter
- Your email list
- Your blog. Basically, anywhere you have a group of people following your updates, send them a link to your video. Don’t be shy about asking people to do you a favor by subscribing to your channel or clicking on “like”. These steps will encourage your video to be shared with as many people as possible and, hopefully, to go viral. With any luck the people who your friends share your video with will in turn share it with even more people. This is exactly how a video reaches “critical mass”.
Tip #5 - Try, Try Again
(It’s a fact that not every video you create and post is going to be popular. The most effective method is to never give up. Post new videos. Keep your current postings alive by replying to the comments people leave in response to your video. Keep your old videos fresh in people’s minds by continually promoting them. By following these simple steps you will see your videos views and comments continue to increase until eventually some reach “critical mass”. Which will wind up driving more traffic to your websites and ultimately help you make more money from them.
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