Are Printed Memory sticks Set to Lead The Promotional World?
We’ve all received one. Commonly sitting by the phone, tucked away inside a drawer or inside the glove box inside a car. They commonly arrive from banks, charities or insurance firms and they are really wonderful to have around in case you want to be able to write down a telephone number or an address. Advertising pens have little by little taken over the marketing and advertising trade and therefore are now so successful that there is barely a home in the nation that would not possess a printed pen sitting by the phone.
For years they have dominated the marketing world and been used to enhance marketing campaigns and increase brand awareness for a countless number of businesses. For the last two decades their dominance has been unrivalled and because of their affordability and practicality nobody thought that was ever going to be challenged…until now.
Originally only an exclusive item that was expensive to own and flashy to be seen with, the flash drive came right into a sector that was at the time owned by a tiny, chunky lump of plastic. If you needed to carry your reports and spreadsheets around with you and open them at a different laptop, you had just a single resolution, the floppy drive. Whenever you needed to carry audio around with you, that would be described as a undertaking for CDs. Flash drives were initially such a jump in technological innovation that they were expensive items that could not be afforded by everyone and not even be thought of for all but the most luxurious of promotional gifts.
Times alter and most crucially, technologies evolves. With each and every year that passed the storage capacity of flash pens sky rocketed and as a result the prices started to tumble on the smaller memory capacities. Although small in comparison to what’s attainable with the technology, these littler capacity flash pens ended up being more than able of holding complete music collections and storing everything from films to dissertations. With the price ranges now reducing, everyone could manage to pay for them and their status shot up.
The technology doesn’t stop advancing however and now the general capacity memory pen of approximately 1-2GB is very low cost and that is what’s attracting corporations to utilize these in their hundreds of millions as custom products to sell their company.
The major advantage of flash drives is their range of uses and this helps make them particularly renowned as a promotional gift. A gift that is practical is one that is going to be routinely utilized and with this regular use comes a great deal of visibility for the emblem on the Flash stick. Not merely will this enforce the business title to the head of your respective user, it also functions as an advert for everyone who happens to notice the usb pen in use.
There are also brand image strengths to be gained by placing a logo onto a usb drive. They are even now a fairly modern technology and so any business utilizing them for promotions will probably be viewed as a forward thinking, modern day enterprise.
It’s for all of those factors that the pen grew to become so renowned as being a promotional solution. It had been practical with lots of room for branding and it gave off an excellent brand image. Aided by the expenses of memory falling all of the time and corporations fast to notice the capacity of using branded memory sticks to promote themselves, it is just a subject of time before every house and office environment in the land has by the laptop.
Alan writes articles on issues surrounding the industry for .
