Beginners Guide to Video Marketing
The idea of “video marketing” is to use video to as a medium to promote yourself, your goods, services or brand. The biggest advantage is the fact that the already established video sharing sites provide a massive audience, allowing you to put your brand in front of a huge amount of people easily.
If you’re worried that you’re not up to the task of creating videos, don’t be too concerned — it’s easier than you thought. You don’t need to have your own production studio and create Superbowl-quality commercials to market yourself with video.
In fact, sometimes a “low budget” video is going to have much better results than a highly polished one.
There’s many ways of creating videos. One of the easiest and low cost is simply using screeen capture software. Programs are available no matter what operating system you use. jing or camtasia are the best for windows, or screenflow on the mac.
Video’s can be created for all sorts of things, for example, showing a product you have for sale, demonstrating software, or a simple slide show.
Some of the benefits of video marketingThe Benefits:
Below we’ll discuss the benefits of using video for marketing on the internet.
To start, online video is a major part of the internet these days. it’s hard to visit any kind of site that doesn’t contain video, so it is expected. And a lot of people would prefer to watch a short video rather than read a long article about whatever topic you’re covering.
The major search engines are also giving preference to video’s in certain search results. And those videos generate a pretty high clickthrough rate because it has a higher perceived value, plus they’re probably already familiar with the site it’s on (like YouTube).
That means that even if your own website ranks in the number one spot on Google, if there’s a video displayed right below it, chances are you’re losing a lot of traffic to that video.
And it’s more than possible to get multiple rankings in the search results of one keyword phrase. can you imagine the traffic increase if you had a site and a video show up at the same time?
Another great benefit of using videos for marketing your products and services online is the craze of social media.
Active online users on facebook and twitter are always in the mood for entertainment. If you drop in with a link to some promotion on your website, or an affiliate link of some sort, you’re going to be fighting an uphill battle to get people to click on it.
Nevertheless videos will always get viewed by many if you can provide funny or highly entertaining content. People who trust the creator of the video will be much more open to listening to what you have to say.
Once the trust-factor between the viewer and video creator is better established, the more likely the viewer is to respond to any call to action you intent them to complete (like clicking through to your website).
Video marketing has now been integrated with the web and it will be around for a long time or as long as the Internet exists. Even if it makes you uncomfortable, dip your toe in the water and start making videos. Once you’ve experienced how easy the process is, you’ll be gaining massive amounts of traffic and exposure in no time flat
Discover the secret of making full-time buying and selling PLR products. Go to for the full story. Also check out to learn the secret of getting free traffic from facebook.
