China’s brand, lack of luxury enterprise mainly embodies
China’s brand, lack of luxury enterprise mainly embodies in China’s lack of consciousness of luxury brand operation, concept and thought. “Chinese businessmen tend to focus on short-term, of cultivating the luxury brand culture. They don’t want to put the money needed to establish a brand, time and energy, charms, their yearning for quick return, of their prospects in local, rather than the international.” Cultural businessmen, senior economist once said according to the present Chinese enterprises are accurate and place.
Since, luxury brand with success often, reliable quality, excellent design concept and history, cultural inheritance. No one has a long history of well-known brands, the founder of thoughts with life and passion. When he was in his , brand and the concept of brand, become the soul.
Example was founded in 1893, with over 100 years’ history of enjoys power and perfect the process. In the history of the flow in 115, never continuously breakthroughs, combined with professional, consummate craft and originality, although it is very popular silver product management.
But because of its brand, when the charm market in China is to booth goods, silver charms product sales have been ranks forefront international pearl , widely by political celebrities, movie stars, society, and all the socialite success comes from its founder, women around the world with a pearl, spreading up to the global art of charms each corner” sincere, and ideal of years preserve brand.
When we found no strategic vision, an entrepreneur to brand concept and connotation is very lack of understanding, the most expensive brand production product be reduced to a general product setoff. Can say, the thought and the idea determine the future of China’s brand road? Only by changing the thoughts and ideas, hard look at the importance of brand, China’s brand can not abandoned by “luxury”.
