Chinese luxury consumption pattern is changed
Chinese luxury consumption pattern is changed, already from luxury cars, boats private plane to watch and diamond, and China’s emerging middle class, will become the mainstay of the luxury consumption, this means, luxury has entered the era of.This change happened behind, there exist many factors. example, due to global economic crisis, China’s top rich strata are much will impact on consumption and convergence. Relatively large aircraft, , yacht is more practical and collection. More importantly, in recent years, China’s rapid rise, the middle class, with their income is successful, brand identity and symbol, they will be more luxury and success and decorous grade closely together.For some though, they still can’t afford luxury, but all these brands intense desire, and watches, silver and relatively more close to their actual needs and spiritual needs and income, therefore, in order “show” and reveal the identity, more and more wealthy tend to buy individual high-end.Now, Beijing, Shanghai, Guangzhou, Shenzhen, a city of high-end eight million women scale to this new group, mostly as executives, high income, luxury is showing the unique. They are always on all sorts of fashion information by his ability, famous brand products, and the purchase of private cars 53.5%.In this new group, they more focus on guiding the future fashion, reveal its decorous temperament and taste. Besides, the woman loves , as fashionable woman, the most important equipment is beautiful and elegant appearance, but its showily temperament, silver, the light is bright with this kind of high-end, therefore, with women world top luxury brands enter the brandespecially, their consumption demand for high-end was growing.But no matter what kind of consumer psychology with the crowd,, as a consumer, can blend in culture and spirit, and of the elements to flaunt personality and taste, charms,
