Differentiating Between Autoresponder Programs And Services
When people are just getting going with on-line marketing they often really don’t recognize that there is actually a difference between an autoresponder service and an autoresponder program. Not knowing the difference, people often invest in the incorrect type of autoresponder, and discover too late that they have burned cash on a program that is worthless to them.
An autoresponder program is a program that is set up on your web server.
Many people don’t like the idea of all their records being stored on 3rd party servers and instead like the control that comes with making use of a program based on your own device. These types of programs often are available for free with a hosting account.
Some of those people don’t like the autoresponder programs that are available with their hosting accounts either and buy autoresponder programs or scripts that must be installed on their web server.
However the vast majority of people seem to make use of an autoresponder service. These autoresponder servioces are hosted by a service provider and work on subscription fees, usually monthly or yearly.
So there is no real difference in how the autoresponder functions - both choices offer very similar functions. The real difference lies in where the data is stored - either on your own computer/web host or on someone elses server.
An autoresponder service is usually encouraged where you are new to Internet marketing. These services are very easy to understand and to use, and no specialized expertise is necessary to set things up. As a newcomer to the field, however, you might be worried about the fees of an autoresponder service. If this is the case, you have the choice of signing up with a free autoresponder service.
These free services are free because they usually have ads embedded in messages sent from your autoresponder. Some of the free services are simply an enticement to obtain the professional version, and have many of the more advanced features, such as tracking, disabled.
More advanced users will probably still use services, but if they don’t want to conform with some of their stiffer polices may also make use of a program.
The autoresponder you choose is strictly up to you, but in many instances, an autoresponder service should agree with your needs. If you’re still not sure, get started with a reliable service featuring a free trial period and go from there.
Joe is a business advisor who specializes in , and teaching photographers how to use WordPress with .
