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When you are developing an email list, locating great traffic and then having a squeeze page that actually makes good conversions are your two biggest challenges. How well your offer converts your website traffic is dependent on more factors than you may realize. But you do have to realize that everything could possibly be in vain if the level of quality of your traffic is poor. You will be setting yourself up for disaster if you are not producing the best traffic achievable. However, finding good site visitors is really not that difficult, and so your squeeze page will be next in line to get high conversions. This article will cover just a couple of of the things you really should do if you want to obtain the most from your list generating efforts.

The smartest marketers are constantly testing their sites so they can draw out the greatest conversion rates possible. This is not hard in any sense of the word, and so you will get everything together very quickly and get started. You can apply a simple A/B split test by making use of an URL rotator script that will alternately display two different versions of the identical page. Of course you have to see what is occurring, and you do that by monitoring the clicks. We advise you create another headline so you can improve that because it plays a big role in conversions. What you’ll do is systematically go from one element to the next and optimize. There, nothing complicated about that and this works very well to get the most out of your pages.

Of course you know that you must provide something in return for their contact information. This is the magnet that will entice people to it on the page and ideally compel them to optin. This offering cannot fail to be perceived as giving something of very high value to your audience. You can offer them a video, an ebook, a whitepaper or any combo that truly addresses some concerns they want to have answered. Do something varied with it so they won’t think they can easily find the facts for free on the net. Always steer clear of hype, but you can still spell it out in convincing terms that will touch their emotions and feelings. You can additionally help your conversions by using an image that also contains the strength of your offer.

Let’s mention your optin box for a minute because there are essential elements that will have either a positive or negative influence. The little graphic where people click to submit their data has to be special. Do not be satisfied with the uninteresting and bland button given by your autoresponder service. Be a little innovative and think of something more attention getting for the image text. You want it to be distinct but also help to reinforce what people are getting. You generally do not want to use animated graphics of any kind for the button, and we certainly have seen them despite the fact that they usually do not look very pleasing.

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