How to launch a computer repair company: making use of Craigslist to secure new customers.
If you are starting a brand new computer service, you simply have to take advantage of the free methods of marketing that the Internet offers you. Not long ago, new companies would have to promote in papers, in phone books, and sometimes on the radio and television to find new clients, but there are so many Internet users currently that you can bypass these costly marketing outlets and go straight to internet marketing. Remember, as opposed to so many other smaller companies, 100% of your customers are on the internet.
Before the rise of Internet advertising, it was certainly essential to put money into print advertising in papers and phone books. However Internet use has become so widespread that many new companies find they are able to acquire lots of new business without needing to spend a dollar. Also consider that your customers-computer owners-own their computers for the purpose of browsing the internet. Therefore for your requirements, marketing on the web is a targetted and efficient means of marketing.
Craigslist should be your first advertising outlet. Craigslist rules classifieds advertising in North America. Newspaper classifieds are very brief or completely gone now as a result of Craigslist. Customers significantly prefer to search listings on their computers than read through newspapers. It’s faster and delivers more information about the things and services they’re looking for. But, because Craigslist is so popular, you will confront a lot of competition there. You will have to advertise among other pc repair services that offer lower prices. Yet, you can still get many phone calls and emails if you have the proper approach. 1st, it’s very important to include as many common search phrases as possible in your ads. Look at your competitors advertisements. Record 20 most common phrases you find. Be certain to include these in your ad. It is also essential that you compose a headline which produces maximum clicks. The top item within the search results isn’t always the item that gets the most clicks. Applying discounts and special offers with expiring dates gives your searcher a clear reason to click on your advertisement among the many in front of him. Additionally, capital letters, exclamation points, and various characters such as arrows and stars help to differentiate your ad.
Receiving a click is one half the job. You now have to convert your clicker into a caller or emailer. Lots of computer repair technicians neglect to post specific reasons why they’re worth a call. They only list their services and prices. Posting your photo, it has been found, can more than double the reaction you receive for your ad. Remember, your customers are permitting you in their house. A photo helps you to build trust in your services. Additionally, a brief biography about your background with fixing computers-particularly when they discuss jobs you have kept or certifications you possess-is effective in producing calls and email messages. Finally, an unique offer for a discount is very persuasive. The discount must have an expiration date. You can also incorporate a free service such as a registry cleanup for all first time customers. Producing urgency in your advertising greatly improves its effectivenss. Never assume that Craigslist is a price war. This simply isn’t true. Customer do not immediately trust the businesses with the least expensive rates because they make assumptions about their service quality being poor. In reality, the organization with the most trustworthy presentation wins the most phone calls, email, and ultimately, profitable business on Craigslist.
To summarize, I give you one last useful tip. For those who have a website (all serious pc repair businesses have websites), be certain to include a link to your website in each Craigslist ad. The hyperlink must be clickable. Search engines crawl the list to identify the popularity of your website. Hyperlinks on Craigslist not only create traffic to your web site, but push you up the search engine ranking positions themselves.
Robert R. Keppel produced the most detailed guidebook on the market on . His ebook and training videos show new pc repair company proprietors how to launch a new company for maximum on line publicity in their local markets.
