Long-Term Social Bookmarking Techniques for You To Test
As you most likely know, social bookmarking as a promotional and backlinking strategy has existed for a few years. It is an approach that is especially used for backlinking; as well as search engine optimization strategies. However, you will find long-term strategic methods that may be used at the more heavy weight bookmarking sites. So it all just is dependent upon what you want to do in your business. Social bookmarking sites generally give you a place to keep bookmarks, for those who are really new to IM. You can assign tags (keywords) to your bookmarks, and that basically has SEO benefits but a lot depends on the particular site.
Several years ago the more popular bookmark sites changed all their links to nofollow which had a huge impact on bookmark rankings. Places like Technorati and Digg, plus a few others, were able to rule the first pages of SERPS in Google as a result of their high PR status. Naturally, I make conjecture about any impact Google had with those changing their links to nofollow. It does make for fascinating speculation but not terribly important at this point.
Make no mistake about what is possible at high PR bookmarking sites when you take a different approach with them. What can cause issues with so many profiles for backlinking is those profiles are not properly written or anything similar to high quality. However, I am aware of people who do take a few more minutes creating their profiles. They have found that the more ‘full bodied’ profiles don’t get removed and have a longer shelf life. This truly is the best way to go for many good reasons, and you will be able to use them for effective bookmarking for a long time.
Also think about your ability to use the RSS feed functions available with a meaty profile with good content in it. There is SEO value with a great RSS feed; not to mention RSS directory submissions you can do. Then what you can do is work in your links and other relevant content. But you do have to take care and exercise caution so you are not over-promoting because that can cause loss of subscribers to your feed.
What you have to do is maintain a balance between promoting your money sites/offers and providing good quality content that your online subscribers will appreciate. You can achieve a lot if you have solid associations in place at bookmarking sites. You can have a few minutes each day to spread your good will at these sites, and that will not take very long plus it is a good investment decision.
The bottom line about social bookmarking is how you use it is totally up to you. The truth is a lot of IM marketers do not want to spend time with long-term strategic approaches. However, there really is strength in that approach based on the feedback we hear from those who use it.
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