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There isn’t an internet marketer or a webmaster who isn’t aware of the value of properly monetizing their site. The hard part isn’t getting a site up, because nowadays it’s extremely easy to put one up on any subject, the problem is working out how to get it earning some cash. Google AdSense, the advertising program operated by the search engine giant, lets you place targeted, contextual advertisements on your site and you earn every time someone clicks on them. These ads fit in perfectly because they are relevant to the articles on your site. However, not every AdSense publisher is able to get the most out of the program, since it takes more than ‘ad-pasting’ skills to become successful with it.

First of all, you shouldn’t wait too long to put AdSense up on your site. Even if your site is brand new, there’s nothing wrong with showing ads on it. Both your traffic and AdSense income will grow gradually so it doesn’t matter if you only have a little traffic at the moment. Many webmasters feel that until you have a decent level of traffic, you shouldn’t put AdSense up. However, it isn’t a valid point, because all it takes is a single click to make a little money and every little bit helps.

Second, don’t forget to take advantage of AdSense channels, which will allow you to see which of your ads is doing the best. These channels allow you to track the ads on the different pages of your site separately so you can see which ones are giving you the best returns. So, for example, say you had a 50 page site where each page targeted a subtopic. Then you can find out if a certain page is doing better than the others by setting up separate channels for each page. This is why creating channels is so important and you need to do it, irrespective of how much time you spend doing it.

Your click through rate will also be influenced by where you place your ads on your site. You will have to experiment and move the ads around the site until you find a position that offers good results. For example, with a blog the AdSense code could be placed between articles. On large, content-driven sites, there are many more options in terms of ad placement. The reason why this is important is because it’s difficult to understand the behavior of your visitors, unless and until you experiment and try out new layouts for your ads.

We reach the conclusion from this article, that your AdSense income can fluctuated based on the tiniest issues. Eventually, you will be able to fully leverage this program, even if it will take you a while to see results if you are just starting out. Even if there are plenty of other solutions to monetize your site, the Google AdSense program is one of best as it is simple to implement and can start generating revenue for you as quickly as tomorrow.

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