Fighting the Market Slowdown in Alcoholic Drinks: Growth Hotspots and Changing Consumer Preferences
Fighting the Market Slowdown in Alcoholic Drinks: Growth hotspots, innovation and changing consumer preferences
The global market for alcoholic drinks was worth US$979bn in 2007, equivalent to 1,460bn servings. Although sales of alcoholic drinks are typically relatively immune from recessions, although the current economic downturn has coincided with a period of higher inflation and rising prices which have dampened demand for alcoholic drinks. However, the downturn itself is likely to have a positive effect on demand. In developed markets consumers will spend more time socializing and drinking at home. In emerging markets consumers will buy fewer consumer durables and spend part of the savings on everyday treats such as beer, wine and spirits. ‘Fighting the Market Slowdown in Alcoholic Drinks: Growth hotspots, innovation and changing consumer preferences’ is a new report published by Business Insights that evaluates which regions, countries and products are expected to grow over the next five years. This report provides an understanding of underlying consumer purchasing triggers in alcoholic drinks as well as an in-depth analysis of regulatory developments and product innovations on a domestic and global scale. Improve the effectiveness of your alcoholic drinks NPD strategies with this new management report’s analysis and forecasts to 2012.
