Pro and UGV Viewing Share Analytics: 2005 - 2009
UGV and professionally produced, distributed and syndicated video combined rose 35.9% in 2009, generating 93.2 and 49.1 billion views respectively. UGV views grew by 47.8%, while the growth figure for pro video was 18.1%. UGV views surpassed professional counterparts in mid 2007, driven in part by longer viewer engagement resulting in more views per site per month. This research report analyzes 2009 views data for Professional and UGV sites. The report shows that UGV averaged 27.1 views per unique user per month per site, compared to 4.1 on professional sites. Each content category (Music, news, entertainment and comedy, among others) on both professional sites and UGV destinations are compared.
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