Video CMS platforms, VASP applications and CDN services connecting the online value chain are forecast to grow revenue at a combined 25.3% rate in 2009 to $1.3 billion, increasing by 26.4% in 2010. Sustained growth is attributable to video application adoption across solutions segments comprising CMS and indexing, building on double-digit increases in CDN and video advertising network revenue.
This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network.
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Strengthened by transaction transparency, ad networks, marketplace auctions, expanding premium inventories, innovative formats, lower CPMs, unambiguous campaign performance benchmarking, ROI and accountability metrics, combined with broadcast buying scale, online video advertising and related media spend is forecast at $2.7 billion in 2010. Online Video Advertising and Media Spend: 2010 - 2012 shows in-banner video spend surpassed pre roll in dollar value in 2005, and the versatile format is expected to continue to lead the market through 2012, though at a declining rate.
Read more on Online Video Advertising and Media Spend: 2010 – 2012…
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