Pre-Roll Video Inventory and Media Spend: 2003 - 2010
Pre-roll video advertising sold online against premium inventory (short and long-form branded content) is forecast at $560 million in 2009, and increase of 31.6% over ‘08. The report, Pre-Roll Video Inventory and Media Spend: 2003 – 2010 presents a rigorous, analytics-driven appraisal of historical, current and forecast market value attached to the pre-roll avail, incorporating total views, insertion ratios, inventory, sellout rates and CPMs that lead to gross media spend. Media spend is detailed by site, brand, aggregated brand, and across content categories including television, entertainment, kids, news, sports, music and movies. A breakout between direct versus 3rd party/remnant placement is examined in depth.
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