Totally Free Marketing Approaches For Small businesses
A lot of businesses are operate from people’s home computers and fall under the radar of enterprise statistics. Whether you’re working for a multi-level marketing business or selling painted bird houses the difficulty of marketing your products not having a budget is overwhelming. Let us face the fact that $20 a month spent on classified advertising isn’t going to bring in a flood of visitors. A home-based venture cannot compete with their larger counterparts. That is why in a lot of cases owners are anticipated to tap into their personal relationships to make sales.
Like many of you I function a small home based enterprise and have learned through trial and error what works and what doesn’t. Despite putting some “notches in my belt” I have never stopped learning. Inside the beginning, a lot of years ago, I wasted money spending money on different types of advertisements. None of them worked well. Now my budget is nearly $0 and I receive thousands of visitors a twelve months. How did I do this?
Strategy #1 Email: Instead of paying for lists and possibly getting in trouble for spamming I send businesses a very personalized email message. How do I find these businesses? I find them by looking on the web, going to their homepage, reading a little about them, and then sending them a personalized email about my product. The key is personalization. Compose a standard sales letter which highlights your product, offers contact information and how it can certainly effect a particular type of business. Since I operate a magazine which survives off of promoting revenue I have developed sample letters for the clothing industry, auto industry, legal industry, etc. I then place their information within the letter so that when they study it they say, “Wow! This person knows what is important to me!”
Technique #2 Information: Search engines and customers love informative articles. We have all heard the saying, “knowledge is power”. Customers want to learn about their venture as much as possible. Posting informative articles on your web page will help visitors keep returning for additional information and hold them there longer. Information also increases your credibility as a business to the potential customer. If they agree with what you’re saying they are far more likely to purchase from you. Search engines, like customers, are constantly searching with their spiders for content related information. If your articles are in regards to the product you are selling chances are that search engines will rank your internet site higher.
Technique #3 Venture Cards: Off-line marketing has never gone out of style. It may even be more required today than it was in yesteryear. There are actually plenty of printers out there that offer free venture cards in exchange for a placement of their contact information on the back of the cards. In most cases the printer’s information is small and unnoticeable making the free deal a good deal! Therefore I get my cards for only the cost of shipping and handling.
What you do with these cards is almost as important as how much you spend on them. Individuals are interested inside the self and love to converse about themselves as much as possible. Usually, I pass out the cards under the auspices that I would like to further a specific conversation or I would like to keep in touch with them. It is a great way to get their card in your hand and generate a good friend. Now they have a personal relationship with me, are much much more likely to look at my site and I can certainly catalogue their information for networking purposes.
Strategy #4 Ezine Articles: Like I said in tactic #2 folks love free information. Those same articles I placed on my internet site for my current customers can also be used to lure new customers. By making sure that you articles are informative, professional and worthy you might submit those to content databases for free content. Then websites pick up the article to publish on their own site. The trick is to have your personal contact information either embedded in to the content or as a tag line on the end. Personally I use my web address and my name. The better your article the far more times it is posted around the web and the far more customers you’ll get.
The 4 methods work together to enhance the popularity of a web site and reduce the amount of time you waste everyday. Writing informative articles about your product and submitting them to ezine directories helps to improve your sites internet search engine rankings, retain your customers and increase overall exposure. Passing out business cards and networking with other owners works well together and kills two birds with one stone. Sending out personalize emails and reading about your customers site helps to increase your understanding of your customers should have while advertising to them. The overall technique of business is to make more money and spend less time and resources doing it.
The author is a expert and founder of a . Visit his blog for more small business tips.
